If you operate a smaller-sized accounting firm, it’s easy to be awed by the major players in the industry. Accountancy and consulting firms like the “Big Four”–Deloitte, PwC, Ernst & Young and KPMG–are generally considered to be market leaders in the field, and they have the illustrious client lists to match.
You might feel like you’re living in the shadow of these giants, so to speak, and nobody would blame you. How could a smaller firm such as yours ever compete with these bigger, more prestigious names?
While there’s no doubt that the Big Four have the advantage of a global network, an extensive portfolio, and a huge number of employees at their disposal, bigger isn’t always better, especially when it comes to a service-based industry such as accounting. Read on for the advantages…